The Significance of Demonstrated Interest in College Admissions


Kate Sliunkova

AdmitYogi, Stanford MBA & MA in Education



7 min read

The Significance of Demonstrated Interest in College Admissions

What is Demonstrated Interest?

Demonstrated interest refers to the actions and efforts made by prospective students to express their sincere interest in a college or university. It encompasses a range of activities, such as attending information sessions, campus visits, communicating with admissions officers, and engaging with the institution's online presence. By demonstrating interest, students aim to convey their seriousness about attending the institution if admitted.

The Impact of Demonstrated Interest

Demonstrated interest holds significant weight in the admissions decisions of selective colleges and universities. These institutions receive a plethora of highly qualified applications each year, making it challenging to differentiate among them. Demonstrated interest becomes a crucial factor for determining which applicants are most likely to enroll if admitted. By actively demonstrating interest, students increase their chances of being accepted. Here are some ways in which demonstrated interest can impact admissions decisions:

Admission Decisions

Demonstrating interest can make a difference in admission decisions, especially for students who fall within the borderline of acceptance. Admissions officers are more likely to view favorably those students who have shown genuine interest and are more inclined to extend an offer of admission.

Scholarship and Financial Aid

Demonstrated interest can also influence scholarship and financial aid decisions. Some colleges and universities offer merit-based scholarships or financial aid packages that consider demonstrated interest as a factor. Students who have shown a strong interest in the institution are more likely to receive these awards.

Waitlist Decisions

For students placed on the waitlist, demonstrating interest can help them stand out and improve their chances of being accepted. By reaffirming their commitment to the institution and providing additional updates or letters of continued interest, waitlisted students can increase their likelihood of being admitted.

Yield Rate Considerations

Yield rate, the percentage of admitted students who choose to enroll, is a crucial metric for highly selective colleges and universities. A higher yield rate indicates that the institution is attractive to admitted students and reflects the strength of the applicant pool. Demonstrated interest plays a key role in influencing the yield rate, as students who have shown genuine interest are more likely to enroll if admitted. Consequently, demonstrated interest becomes an important factor for maintaining the school's reputation and resources.

Colleges and Demonstrated Interest

When considering the importance of demonstrated interest, it's crucial to note that different colleges and universities have varying approaches to this factor. Here's a breakdown of some institutions and their stance on demonstrated interest:

Very Important:

  • American University
  • Dickinson College
  • Ithaca College
  • Seton Hall University
  • SUNY - Environmental Science and Forestry
  • Syracuse University
  • University of Texas - Tyler
  • Wabash College
  • Webb Institute
  • Washington University
  • Wellesley College
  • Union College
  • Trinity College
  • Skidmore College
  • Reed College


  • Bates College
  • Boston University
  • Carnegie Mellon University
  • Case Western Reserve University
  • Kenyon College
  • Pratt Institute
  • Rice University
  • Washington and Lee University
  • Colby College
  • Elon University
  • George Washington University
  • New York University
  • Washington University in St. Louis


  • Barnard College
  • Colby College
  • Elon University
  • George Washington University
  • New York University
  • Rice University
  • Scripps College
  • Tufts University
  • Washington University in St. Louis

Not Considered:

  • Brown University
  • California Institute of Technology
  • Cornell University
  • Harvard University
  • Massachusetts Institute of Technology
  • Stanford University
  • Vanderbilt University
  • Williams College
  • Yale University

It's important to remember that this list may not be exhaustive, and it's always recommended to research the specific colleges you are interested in to confirm their stance on demonstrated interest. The admissions office or the Common Data Set for each institution can provide more information on whether demonstrated interest is considered in their admissions decisions.

While some colleges place a high emphasis on demonstrated interest, others may not consider it at all. Regardless of an institution's stance, it is essential to approach the admissions process with genuine interest and commitment, as it demonstrates your enthusiasm for the academic environment and potential contributions to the campus community.

Strategies for Demonstrating Interest

To effectively demonstrate interest, students can employ various strategies:

Campus Visits

Visiting the campus is one of the best ways to show interest and get a firsthand experience of the college or university. Attending campus tours, information sessions, sitting in on classes, meeting professors and current students, and exploring the campus community can leave a lasting impression on admissions officers.

Connecting with Admissions Representatives

Engaging in meaningful communication with admissions officers can demonstrate a student's enthusiasm and genuine interest in the institution. Students can reach out via email or phone to ask questions about the application process, express their passion for the school, and gain more insights about the college or university.

Engaging on Social Media

Following the college or university on social media platforms and actively engaging with their posts can demonstrate ongoing interest. Liking, commenting, sharing posts, and participating in discussions showcase enthusiasm and keep the student on the institution's radar.

Attending College Fairs and Virtual Events

College fairs provide an opportunity to meet admissions representatives, ask questions, and gather information about different institutions. Similarly, participating in virtual events such as information sessions, webinars, and virtual tours allows students to interact with admissions representatives and gain valuable insights about the school.

Applying Early

Submitting an early application, particularly through early decision or early action programs, showcases a student's commitment to attending the institution. It demonstrates a higher level of interest and increases the chances of being admitted.

Expressing Gratitude

After visiting the campus, meeting with admissions representatives, or participating in virtual events, sending a thank-you note is a thoughtful gesture that shows appreciation and continued interest in the college or university.

Common Mistakes to Avoid

While demonstrating interest is essential, it's crucial to avoid common mistakes that can hinder the impression you make on admissions officers. Here are some common pitfalls to steer clear of:


Exaggerating your interest or accomplishments in communication with admissions officers or during campus visits is a significant mistake. Building a positive relationship with the admissions team requires honesty and authenticity.

Neglecting Optional Extras

Some colleges may offer optional opportunities such as interviews or additional essays. Neglecting these optional components can inadvertently signal a lack of interest. Whenever possible, take advantage of such opportunities to showcase your dedication to the institution.

Excessive Communication

Spamming admissions officers with multiple emails or messages can be counterproductive and come across as annoying or desperate. Limit your communications to relevant and meaningful interactions, focusing on asking relevant questions and providing necessary follow-ups.

Overreliance on a Single School

While it's essential to show interest in a school, avoid fixating solely on one institution. Keep an open mind and explore multiple options to ensure you find the right fit for your academic and personal goals.

Neglecting Online Presence

Admissions officers often review applicants' social media profiles. Ensure that your online presence, including social media accounts, reflects professionalism and appropriateness. Inappropriate content can have a negative impact on your chances of admission.

Lack of Engagement with the School Community

Engaging with the school's community, attending events, or interacting with current students can demonstrate a genuine interest and a desire to be an active member of the campus. Failing to engage can convey a lack of interest or disengagement.


While demonstrated interest is just one aspect of the holistic admissions process, it can be a differentiating factor for equally qualified candidates. By actively demonstrating your enthusiasm and commitment to a college or university, you enhance your chances of being admitted. Remember to showcase your genuine interest through campus visits, meaningful interactions with admissions officers, and engaging with the institution's online presence. Avoid common mistakes, maintain professionalism, and explore multiple options to find the best fit for your academic journey.

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